Other Merchandise

At Custom Toys UK our expertise is not limited to just soft toys and vinyl figurines. Why not expand on your merchandise?

Check out our further options here!

The characters we design can often be tweaked to create fantastic merchandise to deepen your customers’ attachment to your characters and to your brand.
Looking for something not listed below? Get in touch and we’ll work together to come up with the perfect product for your business.

Baby Toys

Create beautiful, high quality, baby safe products for your business

We can develop a range of baby toys, from soft comforting plush to wooden teethers. Click the button below to visit our dedicated baby toys page!

Dog Toys

While there’s no such thing as completely indestructible dog toys, you won’t get much closer than these!

Squeaky Toys, Rope Toys, Throw and Fetch Toys. If you’re looking to develop a Dog Toy, you’ve come to the right place. With our enforced layered stitching, we’re able to produce long-lasting, reliable products.

Just take a look here!


With our beautifully hand-painted polyresin products, create memorable merchandise for your brand. Highly collectible resin merchandise is often less expensive than you might think and can command high retail prices for a fantastic return for your business.

Our in-house designers can work with you to develop all sorts of products such as keyrings, fridge magnets, snow globes, money boxes or photo frames.

 If you’re looking to avoid using plastic, resin has a similar product offering to vinyl and can offer a great alternative.


Why not create something more tactile that your customers won’t be able to put down and turn your logo or character into a squishy, also known as a stress toy.

Squishies make perfect giveaways or retail products and they prove very popular. 

We can make a variety of sizes and our in-house designers can make sure your design works well to create a brilliant, safe product that avoids any choking hazards.

Our squishy toys can also be scented with dozens of options to choose from to create the full sensory experience!


We can mould your characters in silicone to create unique products such as baby teethers or fun protective cases for your gadgets.

Silicone has a much softer feel than vinyl or resin and can be used for hard-wearing products. Our silicone is also food and medical grade so can be used for toys aimed at babies.


Create an eco-friendly product, constructed in wood! Our wooden and bamboo products are handcrafted and top quality.

For everything from push puppets to building blocks, enquire with us to see what’s possible.


Most of our products can come with a keyring attachment to give them another use. At Custom Toys UK there are countless ways to customise and brand your keyrings, making them perfect for retail or as a promotional gift.

Each order is custom-made for you so don’t be shy with your request, we can create your keyrings as plush, vinyl, squishy, resin, wooden, metal… the possibilities really are endless.

To get started, either upload your logo or design you wish to transform into a keyring or, if you don’t have a design, give us a call to discuss what we can do for you.

You choose the size, quantity and the keychain attachment and we create your perfectly made bespoke keyring.

More Plush Products

Over and above our soft toys, we can use the same materials and techniques to create other merchandise such as puppets, bags, hats – even Christmas Stockings!

Whatever your ideas or brief, get in touch and let us wow you.

Past Projects

Check out our past projects and inspiration gallery for ideas!

our Portfolio

Enhance your toy with packaging, tags and accessories!

Stuck for ideas? our designers will help you make the perfect finishing touches to your toy!

Frequently Asked Questions

Can I order cuddly toys on the website?

The Custom Toys UK website is not a retail website. You can browse many examples of the cuddly toys we could offer but our forte is creating a brand new design specifically aligned to your brand.

What is the Minimum Order Quantity?

Our minimum order quantity for plush toys is 500 for each design. In some instances, orders below minimum order quantity can be processed but they might incur additional costs.

How can we order from Custom Toys UK?

Give our team a call on 01304 806 960 or fill in our enquiry form. Our expert team will reply to you within two working days to assist you with your cuddly creation.

Do I need my own designs?

No! We can work from any brief, so whether you have your own designs or concepts or not, we’ll be able to create something special for you. We have our own 3D character artists and all design work is included free of charge with batch orders.

Is it possible to order an item not presented on the website?

Yes, at Custom Toys UK we can create… anything! The items presented on the website are only some of our suggestions. Our strength lies in designing and creating a brand new cuddly specifically aligned to your requirements. If there is an item your company is interested in ordering that is not highlighted on the website, please contact our team on 01304 806 960.

Is it possible to personalise a cuddly toy in my company’s colours?

Yes, of course! Each project is carefully designed in order to provide the client with intelligent adaptions and customisations for the Cuddly Toy they require. When used for promotion, cuddly toys present an excellent opportunity to strengthen the brand, and we make sure this is at the forefront of the designers' minds. Please supply us with your company Pantones or CMYK colours so we can match them perfectly. We also propose to you the opportunity to create exclusive designs for your company.

Can I order just one toy?

As we design and build every project from scratch we create completely unique plush toys and mascots for the brands we work with. The smallest batch we can create is 500 units.

  • If it is just the one that you require then this is possible through our prototype package, charged at £499+VAT.
Where are my toys made?

All design work is carried out here in the UK however we manufacture our toys in our factory in China. We share this factory with many global brands and together we ensure that all toys are top quality.

Are my toys going to be safe for children?

As standard most soft toys are suitable for ages 3+. If you require your toys to be suitable for ages 0+ please let us know during the design phase as we will need to bear this in mind during all phases of design. Through careful production and testing we can make toys suitable for babies and label them appropriately.

Are my toys machine washable

Soft toys are normally surface clean only to protect the composition of the stuffing. If you require your toys to be machine washable this is normally possible with the inclusion of a special lining in the seams. Washing instructions are included on the label.

What materials do you use?

Most customers choose to have their toys built in our super-soft polyester-based plush materials however we are always sourcing and developing new materials for our clients. We can use special materials made from recycled PET plastic and organic materials such as cotton or bamboo!

Do we get a volume discount?

Yes! Quantity is the biggest driver on price for us so the more toys you buy, the lower the prices get! We will be more than happy to quote for a variety of quantities to show you how the prices decrease with greater numbers.

What are your payment terms?

Payment is required in advance for all new clients.

What are your payment methods?

Payment can be made by BACS or credit/debit cards. We accept all major credit cards. Credit card payments are subject to a 2.5% surcharge.

Will I see how my cuddly toys are going to look?

Yes, it’s vital that you’re totally happy before production. We’ll work from your brief to develop your initial artwork and turnarounds. These can be revised with your feedback until you’re totally happy with the design. Once we have agreed a design, you’ll receive images of each version of the prototype from all angles, highlighting every detail

  • Revise the designs until you are fully satisfied.
  • Feel confident before going ahead to production and have your final pre-production prototype delivered to your hands for you to feel the quality.
What lead times can I expect?

Our standard lead time is up to 16 - 20 weeks.

We will always endeavour to deliver your products ahead of your target date however for urgent requests please advise us at the time of enquiry and we will expedite your project. Be aware that delivery times will be affected by timing of production and final artwork approval.

Need your goods in a hurry?

Please call us on 01304 806 960 and ask about our express service.

Don’t just take our word for it…

Octopus Energy
“The customer service we have received has been professional, efficient with great attention to detail[...] The amount of hype we get about them is just amazing and has done wonders for our brand.”
Fred Olsen Cruise Lines
"Thank you so much to Sara and the team at Custom Toys for such a prompt and professional service. Our Branded Elephants are perfect and such a good quality cuddle toy. They are going down a storm with the agents. We will definitely be using [Custom Toys UK] again."
"Custom Toys are great to work with. Attention to detail, great ideas and won’t rest until you are happy with your product."
Hot UK Deals
"We worked with Custom Toys UK before and we came back to them this time as they had delivered excellent customer service, and top-quality products, we are really happy to recommend them."
Clive Agency
"We wanted to create some ‘Glen’ cars for BP’s retail conference held at Butlins. The toys arrived on time and everybody loved them!"

Contact us today for a FREE no-obligation quote

and see what we can do for you