Knowledge Centre



Here’s a little challenge; name five brands from the top of your head, I bet the majority, if not all, have a brand mascot? I could be wrong, but I know the five I came up with all had a mascot: Ronald McDonald (McDonald’s), Tony the Tiger (Kellogg’s Frosties), Monkey...



What’s the next step once you’ve created your ideal mascot? A name of course! This is always a struggle, usually because people are thinking far too much and never actually narrow down their names list. Below are a few tips to possibly help with this problem: Inspect...



Are you a children’s book author or illustrator and want to take your book further? Well here’s how you can; why not turn your beloved children’s characters into custom plush toys? This could be a good move if you are looking to progress your book further, for...

Frequently Asked Questions

Can I order cuddly toys on the website?

The Custom Toys UK website is not a retail website. You can browse many examples of the cuddly toys we could offer but our forte is creating a brand new design specifically aligned to your brand.

What is the Minimum Order Quantity?

Our minimum order quantity for plush toys is 300 for each design. In some instances, orders below minimum order quantity can be processed but they might incur additional costs.

How can we order from Custom Toys UK?

Give our team a call on 01304 806 960 or fill in our enquiry form. Our expert team will reply to you within two working days to assist you with your cuddly creation.

Do I need my own designs?

No! We can work from any brief, so whether you have your own designs or concepts or not, we’ll be able to create something special for you. We have our own 3D character artists and all design work is included free of charge with batch orders.

Is it possible to order an item not presented on the website?

Yes, at Custom Toys UK we can create… anything! The items presented on the website are only some of our suggestions. Our strength lies in designing and creating a brand new cuddly specifically aligned to your requirements. If there is an item your company is interested in ordering that is not highlighted on the website, please contact our team on 01304 806 960.

Is it possible to personalise a cuddly toy in my company’s colours?

Yes, of course! Each project is carefully designed in order to provide the client with intelligent adaptions and customisations for the Cuddly Toy they require. When used for promotion, cuddly toys present an excellent opportunity to strengthen the brand, and we make sure this is at the forefront of the designers' minds. Please supply us with your company Pantones or CMYK colours so we can match them perfectly. We also propose to you the opportunity to create exclusive designs for your company.

Can I order just one toy?

As we design and build every project from scratch we create completely unique plush toys and mascots for the brands we work with. The smallest batch we can create is 300 units.

  • If it is just the one that you require then this is possible through our prototype package, charged at £499+VAT.
Where are my toys made?

All design work is carried out here in the UK however we manufacture our toys in our factory in China. We share this factory with many global brands and together we ensure that all toys are top quality.

Are my toys going to be safe for children?

As standard most soft toys are suitable for ages 3+. If you require your toys to be suitable for ages 0+ please let us know during the design phase as we will need to bear this in mind during all phases of design. Through careful production and testing we can make toys suitable for babies and label them appropriately.

Are my toys machine washable

Soft toys are normally surface clean only to protect the composition of the stuffing. If you require your toys to be machine washable this is normally possible with the inclusion of a special lining in the seams. Washing instructions are included on the label.

What materials do you use?

Most customers choose to have their toys built in our super-soft polyester-based plush materials however we are always sourcing and developing new materials for our clients. We can use special materials made from recycled PET plastic and organic materials such as cotton or bamboo!

Do we get a volume discount?

Yes! Quantity is the biggest driver on price for us so the more toys you buy, the lower the prices get! We will be more than happy to quote for a variety of quantities to show you how the prices decrease with greater numbers.

What are your payment terms?

Payment is required in advance for all new clients.

What are your payment methods?

Payment can be made by BACS or credit/debit cards. We accept all major credit cards. Credit card payments are subject to a 2.5% surcharge.

Will I see how my cuddly toys are going to look?

Yes, it’s vital that you’re totally happy before production. We’ll work from your brief to develop your initial artwork and turnarounds. These can be revised with your feedback until you’re totally happy with the design. Once we have agreed a design, you’ll receive images of each version of the prototype from all angles, highlighting every detail

  • Revise the designs until you are fully satisfied.
  • Feel confident before going ahead to production and have your final pre-production prototype delivered to your hands for you to feel the quality.
What lead times can I expect?

Our standard lead time is up to 16 weeks.

We will always endeavour to deliver your products ahead of your target date however for urgent requests please advise us at the time of enquiry and we will expedite your project. Be aware that delivery times will be affected by timing of production and final artwork approval.

Need your goods in a hurry?

Please call us on 01304 806 960 and ask about our express service.

Don’t just take our word for it…

Sonik Pocket
“The Custom Toys team are just amazing, they totally catered for our every need and truly have made Sonik Pocket into an iconic character. We would definitely use and recommend Custom Toys UK in the future. Good Luck!”
"Account Executive"
"We wanted to create some 'Glen' cars for BP's retail conference held at Butlins. The toys arrived on time and everybody loved them!"
"Head of Public Fundraising"
"It was a pleasure to work with Custom Toys and I would have no hesitation recommending them to others looking to bring their idea to life. Supporters have been asking us for a soft toy for years and thanks to the great support of the people at Custom Toys we’ve made that dream a reality."
"Marketing Strategist"
"It was a fantastic show and people loved our Tuffy, the Rhino. It was a show stealer of the entire tradeshow. People were lined up in queues to stuff the rhino. Thanks a ton to all at Custom Toys UK for all the help, right up till the last day, it was wonderful working with you. Custom Toys were very proactive during the entire project."
"We were looking for our logo to be converted into an elephant comforter. This process was so easy as Custom Toys listened to us every step of the way and accommodated our brief with ease; far easier than we had anticipated! We had samples sent, amendments made and our consignment arrived on time. Our comforters are proving to be very popular. We will be doing more business with them in the future."

Contact us today for a FREE no-obligation quote

and see what we can do for you