How Do I Make My Marketing Green?
To quote Kermit, probably the best known eco-friendly plush toy around, “It’s not easy being green.”
In this day and age being eco-friendly is a major concern for business world-wide. Not only is it important on a moral level but on a business level too. Consumers are increasingly insisting on environmentally friendly products and solutions. Going green is a trend that isn’t going away, and your marketing needs to be seen to be green too! But how do you create a green marketing campaign that is pitch perfect and long-lasting?
If you get it right the benefits can be staggering – not only are you helping to save the environment, but you are winning over a growing element of the market that is environmentally conscious.
So why isn’t all marketing green already?
Well, although there are many benefits to green marketing, it can also be a drain on time money and resources. What can initially seem like simple solutions – like cutting down on waste, reducing paper usage and increasing the use of digital tools – can, in reality, not always be that easy!
It isn’t always easy sourcing green products; they are often costlier and, like a lot of marketing, it is almost impossible to be certain they will reach your target market and create a lasting effect with them.
And going digital by increasing your social media and website visibility is not a guaranteed success. In an age of information overload, ads, emails and other forms of digital marketing can go unnoticed and ignored. We all get overloaded with marketing emails which we discard on a regular basis.
So, what can make you stand out from the crowd?
It can be hard to create lasting bonds with your customers over digital interfaces alone. But throw a promotional eco-friendly toy into the mix and you’re into a whole new ball game.
Custom Toys UK has always prided itself on being a provider of brand recognition through its environmentally-friendly promotional toys – increasing website and social media attention as well as creating the lasting emotional bonds all marketers hope to make.
A custom eco-friendly toy has always been a great way to connect with your target market. With the use of natural and recycled materials we can make your company a sustainable environmentally-friendly promotional toy that will work your brand into the hearts of those that receive it.
Not only is it possible to create custom-made promotional toys but the use of them is sustainable in itself. If you think about most conventional marketing, whether it be ads, emails or good old-fashioned letters, they all have a shelf life. Whereas a sustainable plush toy is something that can last a lifetime… and more!
Here at Custom Toys we can add to your green marketing credentials by designing and creating eco toys custom made for promotion using all green materials that will represent your business and brand for years to come!
If you’re interested in finding out more about how custom made environmentally-friendly toys could improve your marketing why not enquire today?