Catching up with Octopus Energy

by | Jul 15, 2021

We’ve been supplying Octopus Energy’s famous Constantine the octopus for years now. You can read all about the success they’ve had with them here, in their blog post! We caught up with Jess, whose job title nowadays is chief octopus wrangler – which may be the best job title I’ve ever heard – and asked her a few questions about their experience.
What prompted you to look for a new supplier?

Our octopus toys (also known as Constantine) were initially handmade by a lady in Wales… However, as we grew, the demand for our octopus toys also increased and understandably this quickly became way too much for one person to handle. With that in mind, we began searching for a new supplier and came across Custom Toys. One of the most important things to us when considering a new supplier was that we wanted to make sure we were working with a supplier who could ensure high ethical standards and meet all toy licensing rules and regulations. Thankfully, Custom Toys do just that.

What made you consider getting promotional merchandise?

We made a fluffy version of Constantine for a TV ad originally, and as soon as it went to air we started getting requests for it. The plushy octopus family continues to grow with the help of Custom Toys – the rest is history!

How did you feel about the customer service and process?

The customer service we have received has been professional, efficient with great attention to detail. Custom Toys went out their way to ensure we got a Constantine that we were happy with (rather difficult when you’re after a bright pink plush octopus!).

The process was seamless, we just asked for different variations of quantities, quotes were generally sent over within 24 hours. Once everything was agreed, Custom Toys handle everything and make sure to update you on delivery timescales, etc etc.

How are you using your custom toys (for resale, giveaway etc)?

We give our octopuses away to anyone of our customers who request them. People absolutely love them and love to share images with us on our Twitter and Instagram (you should take a look at @octopus_energy).

Were there any spin off benefits from using Custom Toys services that you hadn’t expected?

I guess just how much everyone absolutely loves plush Constantine! The amount of hype we get about them is just amazing and has done wonders for our brand.

What results have you seen since receiving your custom toys?

Increasing brand awareness and giving our brand a character that so many people can enjoy and share back with us on social media.

As of march last year, Octopus Energy had sent out a whopping 11,734 Constantines, and they’re showing no signs of slowing down.

In fact, if you follow them on social media, you’ll see that Constantine plays a pivotal roll in spreading the word of Octopus Energy – who’re now the fastest growing energy supplier in the UK!


If you’d like to find out more about the ins and outs of the process of developing Constantine, Jess has written a whole blog post on them, which can be found here!