by | Apr 27, 2021

Why you should be utilising 3D Animated Explainer Videos in your marketing

You know that warm fuzzy feeling you get when the credits roll on that 3D animated film you’ve watched for the fourth time this week? How the whole time you were watching it you were glued to the screen, captivated by the magic of the characters and world.

What if you could capture that magic for your business? Use it to show-off your products and engage your customers in ways that are otherwise seemingly impossible using other strategies?

Well, now you can.

Explainer videos have been around for a while now, and they’re certainly here to stay. In fact – they’re one of the key strategies used amongst savvy businesses to tackle higher bounce rates and maintain engagement!

Hold up, just what is a Custom Animated Explainer Video?

Explainer videos are marketing videos used to explain your company’s product or service, providing quick and concise information. These videos are more often than not found at the top of a home page, or on the associated landing page.

And they’re good for my business?

Certainly! Some companies have recorded up to a massive 114% growth in conversions since including their animated explainer video in their banner. Times are changing, potential customers don’t always have time to read large bodies of text (yes, I feel the irony) and would rather digest information in a way that’s much easier – in what is potentially a fraction of the time.

In fact, according to HubSpot, 54% of people want to see more video content from marketers.

Dan Patterson, Digital Platform Manager for ABC News Radio said;

“Humans are incredibly visual and powerful, moving images help us find meaning and understand the world around us.”

Ok, so do I just empty my wallet here?

You can if you like – but it’s really not necessary. See, video is growing more affordable as technological resources become more advanced and readily available. It’s no longer exclusively available to large companies with gargantuan marketing budgets, but instead aids any size business in better conveying what it is you do.

Online Marketing veteran David Weiss says;

“Business decision makers LOVE online video because it gives them the most amount of information in the shortest amount of time.”

So is this just for my website?

It’s really up to you! Video is a fantastic universal medium, easily brought into other aspects of your marketing. You can upload it to YouTube and other video sharing sites, use it for internal and external presentations, embed or link to it in your email campaigns or even use shorter, more concise, product specific videos for your landing pages!

In 2019, video was the #1 form of media used in content strategy, beating blogs and infographics, and it’s only grown since.

I’m not convinced a corporate video is right for us…

Then show off your brand – have some fun with it! It doesn’t have to be all suits and ties you know. It’s the perfect medium to inject all that great personality of your company and let the world know what you’re all about!

OK I’m in! But what do I say?

First of all, I believe congratulations are in order – you’ve just made the decision to effectively supercharge your marketing, and let the world know you mean business. As far as what your video should say? There’s a world of possibilities and untapped potential for your brand – Why do your customers love what you sell? How could you explain that to future customers? What would you like to say to those how don’t fully grasp what it is you do? I know this part can be daunting, building the foundations to any marketing material can be difficult – but if you like, we’ll do that part for you!

That’s right – your eyes did not deceive you! If you choose our video service we’ll handle all the script writing duties for you, and go back and forth until you’re happy that we’ve nailed what your video needs to say.

If you’d like more information on how we could help with your Custom Animated Explainer Video, you can visit our dedicated page here! Or you can give us a call on 01304 806 960 and we can help you find what’s right for you!