by | Apr 21, 2021

The Three and a Half Do’s and Don’ts When Creating Custom Made Toys For Your Business.

Shhhhh… Hey I wrote this blog to help you make your custom toys a success. I work in the industry and I have some insider tips for you. I haven’t shared this with anyone until now! Just remember you didn’t get this information from me, Capeesh?

The Do’s


Sorry I had to shout but I got your attention, right? Well, that is exactly what your new plush toy has to do, it has to take all the limelight from your competitors. It has to steal the show, and when it’s done right, it will! I’m not saying that it has to be dressed up in a bright pink dress with eye blinding Sequins. It can be as simple as creating something your audience can hold and cherish for years to come. If you can do that with your toys, then you have cracked the code of promotional marketing. They will love and care for that toy and in return they will never forget your brand. You will have a customer for life.

2. Understand your audience.

I know that this may be obvious to most but it’s the obvious ones people overlook. As a guy who works in this industry, you always have to think about your ideal customer. When you start to have dreams about your audience then you know you are doing something right.  Once you are happy with who they are then remember the toy is for them not you. A question I find myself asking every day is, will my audience like it?.. No! Love it!

And if you are reading this then it has worked, but don’t worry I didn’t end up dreaming about you.

3. Make it part of your marketing strategy

What do you want to achieve by creating promotional toys? If the answer is ‘I don’t know’ then it’s a good thing you’re reading this. You always need a vision of the end purpose to create reason in what you’re doing. I mean the reason you’re reading this is because you are trying to expand your knowledge. So think of this when making custom toys. Here are some good example in relation to promotional toys;

• I want my promotional toys to increase my brand awareness by 10%

• I want my toys to bring in 20 new sales by the end of the month.

Make sure that they are relevant to you. So you can track the results for yourself.

3.5 Keep it fun and interactive

Now this is what you have been waiting for. My bonus tip that will help boost the success of your new cuddly friends. Interact with your audience, you have already dreamt about them so talking to them on social media won’t be a problem. Social media is a very powerful tool and a little interaction with your audience can make them feel extra special. Just think how you would feel if your favourite celebrity liked one of your photos. Lewis Capaldi if you are reading this, hopefully you’re taking notes, I’m still waiting.
On a slightly serious note, just try and be interactive with your audience. They will be more likely to interact with your future marketing campaigns, increasing your reach.

The Don’ts

1. Don’t skimp on quality.

I know what you’re thinking right now…. “Oh he works for a custom toy supplier, of course he is talking about quality, he just wants our money.” Was I close?… I don’t know what you said so I’m going to say I was close.

I’m not going to say that we have the best materials and the best service, I’m going to let you find that out for yourself. But if you want me to save you some time searching here is our plush toys page.

You just need to make sure when searching for a custom toy manufacturer they not only provide the best materials and build quality, but as well as that, they uphold strong ethical standards for the workers in the factory, and understand the importance of safety, standards and labelling. Combining all of this with expert designers needed to create a kick-ass character for your business is a lot to ask your intern to find, so make sure you hire an expert firm.

You want confidence in your supplier so you know that you and your customers will be safe, and any products you give away represent the quality of your brand. But I have already told you where you can get this all from, Custom Toys UK. I will put the link here to save you time scrolling.

2. Don’t order last minute.

Don’t be like those last minute shoppers in the supermarkets on Christmas Eve. You know the ones scrambling around to get something for Mum for tomorrow. This leaves them with something ill thought out, and let’s face it, disappointing.
The process of making your batch of custom toys takes time. And it’s a process that shouldn’t be rushed. Remember, you’re here to create a character and product that epitomises everything your brand stands for, one cute cuddly character that will win over the hearts of customers for years to come… so make it magical – don’t fall prey to encroaching deadlines, your customers will know you were scrambling.

3. Don’t produce overdone products.

This is a reminder to not produce a product that has been done thousands of times before. Stand out from the crowd! We’re all bored to tears of receiving promotional mugs and pens , so don’t be the branded pen of the toy world!… *cough* Generic teddy with a T-shirt *cough*
Whether you have your own designers or not, find yourself a toy manufacturer that can make you a unique design that no one can compete with. When you enquire with Custom Toys UK, you get access to your own dedicated expert designer to help create the perfect custom toys for your business. Let us hear about your wildest, most ambitious ideas and we’ll help bring them to life, or maybe we’ll even come up with something you didn’t even know was possible.

3.5. Don’t over-complicate it.

No one wants to be jumping through hoops to get their hands on one, so don’t make it complicated for your customer to get your custom toy. You could try giving new customers a toy when they sign up for your newsletter. Just try and add your own twist to whatever you decided to do. Let’s make it different from the rest.

So I think I have covered the important things that will help make your new custom toy project a great success. Don’t forget some of this is insider knowledge so remember you didn’t hear this from me. The next thing you need to do to get your journey underway is to click this link. The link will send you to the best custom toys manufacturer out there. I have saved you hours of searching, so just click here.

Have you clicked it yet? What about this link? Does this one seem more clickable to you?