4 Essential Marketing Techniques To Help Boost Your Customer Loyalty

Ever wondered how to increase your customer relations? How to build a stronger brand? Be the best business you can be? Yes… Then read on. We will share with you the 4 essential techniques to help boost your customer loyalty. Build customer loyalty and watch your business grow! Don’t take our word for it, here’s some numbers that say it all!

When you have got loyal customers, here is what can happen:

  1. Retain one existing customer and spend 5 to 25 times less than the cost of acquiring a new customer.
  2. When you focus on selling to an existing customer you have got a 60% chance of making the sale!
  3. Increase your retention rates by as little as 5% growth and you can get a 25 to 95% increase in revenue.
  4. Get more referrals, loyal customers are more likely to recommend the business to their friends and family.

The stats say it all.

So let’s look at the 4 techniques to help boost your customer loyalty.

Data sourced from Harvard.

Essential Tip 1 – Loyalty Reward Schemes

Set up a loyalty scheme. Not just any old scheme, but one that entices your customers.

There’s a fair few to choose from. The trick is to choose the one that is right for your business…

Monetary Rewards:

Oer exclusive discounts that only existing customers can use. Makes your customers feel special which in turn will lead to a higher chance of a repeat purchase.

Reward Points:

Points make prizes! Your customers gain points every time they spend. Customers love saving up their points to spend on a range of prizes.

Gift Giving:

This is brilliant for rewarding long term customers. It’s a nice gesture too, and really makes your customers feel special. These gifts can be anything, here are a few of our favourites.

  • Vouchers:

Money off, free delivery.

  • Key Chains:

These are great for a gift because they can be customised to your brand which is an effective way to increase brand awareness. As well as making your customer feel special.

  • Personalised Letters:

Expressing your deepest gratitude to your customers, letting them know how much they mean to you. Because who doesn’t love to hear that!

  • Plush Toys:

This is our personal favourite! Who doesn’t love a good soft cuddly toy?

Here at Custom Toys UK, we loved them so much we decided to make high-quality plush toys just for you. We made sure that our products are top quality and completely unique for you. We do this so you can make your customer feel valued.

Essential Tip 2 – Special Events

Who does not love a good old competition to win free prizes? Social media competitions are becoming very popular. So why not get involved and get your customers involved too.

The competition can be about anything, getting them to like and share the post or tag members of their friend groups. This is a fun little activity that gets your customers involved and increases your brand awareness.

This is essential, especially in this data-driven world!

The prize for the giveaway can be anything, a recommendation could be a basket full of goodies! Include branded accessories such as key chains, vinyl figures and so on. This will help increase your brand value and leave your customers feeling special.

Essential Tip 3 – Customer Service

Have you ever experienced awful customer service before? Of course you have! Everyone has gone through some sort of bad experience with customer service.

Do you remember how frustrating that made you feel and how you swore you were never going to return to that business again? Then there is no surprise that customer service is on our list. Customer service can be one of the last impressions a customer has about your business and you want it to be a good one.

Did you know that 77% of customers who have a positive brand experience will share their experience with others. In addition, 86% of customers spend 25% more with a business who has a good customer experience. So why not focus on providing good customer service?

That is why here at Custom Toys UK, we pride ourselves with our customer service. We are ensuring that every one of our clients is 100% satisfied and leaves with a positive experience.

We phone our clients up to discuss their enquiry with the goal that we can guarantee that they get precisely what they want. Resulting in our client feeling valued and confident.

The little things make a lot of dierence with your customer service. It can be the dierence between you or another business. So, let it be you!

Essential Tip 4 – Get More Of Your Customers Engaged In Your Business

So, what is an active customer? Customers that are buying from you frequently, interacting with your ad campaigns and so on. Gaining active customers will dramatically help your business grow and determine your success in the future.

Here are a few of our favourite ways to get your customers engaged.

Social Media:

Become a ‘modern teenager’, only kidding! You really don’t have to pose or take copious selfies and post them every 5 minutes… But you do need to get active on social media!

Stay Active:

Make sure you keep posting about new products or new promotions. Pick out the things that will help your targeted customers in the text you write to attract them closer to you. People want to buy things that fix a problem or give them something that will help them!


People love to watch videos (with or without the sound on!) rather than read text. Not everyone likes to be in front of a camera and you might turn your nose up at the idea.

But it will set you aside from your competition and in our experience, videos have a high interaction rate. Which is perfect for gaining active customers. There is no harm in trying!


Send them out and watch who opens them. If you get an open rate above 10%, you’re doing brilliantly. Although it may not be the best technique to attract active users, it will help you measure how successful certain campaigns were and how many active customers you have.

Now it is over to you!

Are you ready to build customer loyalty? Go on give it a go, we’d love to hear how you get on and also hear about any ideas you have for building customer loyalty.

Ping us a comment back – even if it’s just a smiley face or thumbs up to tell us you’re there… you never know, you may get a little surprise gift from us for being a loyal customer!